Russell IPM is launching Optiroll Super plus in the USA

Russell IPM is launching its flagship product, Optiroll Super plus, in the USA market during the Biocontrol East exhibition – Orlando (12-13 October 2017) and announcing the inauguration of its USA operations.

Biocontrols USA EAST has been designed specifically for specialty crop growers to offer a primarily educational focus. In addition to in-depth conference sessions and expert advice on new biological products, hands-on workshops and grower tours, the exhibition showcases the latest crop protection techniques and technologies. One such new tool that promises to change the pattern of IPM is Russell’s Optiroll Super plus. This pheromone-enhanced sticky roll is a key non-chemical instrument in the management of Western Flower Thrips (WFT). It can be an important tool in managing resistance to pesticides and integrates well with biological pest management programs. Field studies have demonstrated that Optiroll, in conjunction with macro-biologicals, can lead to a superior control to WFT in strawberry fields and significant improvement in the crop quality and market value.

Russell IPM is also announcing the launch of its US subsidiary Russell IPM Inc. and its logistics and customer service centre in Yazoo City, Mississippi. “It is an exciting major first step into this dynamic and fast-evolving market which will enable us to support our partners promptly and also to lay the foundation to expand our collaborative efforts in both non-chemical pest management in Horticulture, and smart pest monitoring and forecasting technology,” Dr Shakir Al-Zaidi, Managing Director of Russell IPM added.